Taking a look at how online content has transformed modern-day media

Taking a look at how online content has transformed modern-day media

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This article explores how the media landscape has evolved over the past few years.

In the present day, online platforms have made it substantially much easier for everybody to produce and distribute content. Previously, creating material for a large audience necessitated access to a collection of important resources and funding. Presently, with the use of smart devices and typical digital innovations, digital media here content examples for instance, short form videos, blog posts and podcasts can be quickly made with simply a couple of basic devices, in addition to reaching a massive audience, very rapidly. This has opened the door for more diverse voices, particularly those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, suggesting that social media has produced a place for underrepresented neighborhoods to share their narratives.

In the online media landscape, what we see on the internet is mainly determined by algorithms which are shaped by our online behaviours. Each social media platform uses its own programmed system to suggest new content and recommend product that will interest the user. The types of media content examples that will be shown to a user is developed to keep users engaged. The algorithms are designed to keep people stimulated by suggesting and promoting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be helpful, it can restrain the areas of media that individuals are exposed to, developing more detachment and predisposition amongst users around social concerns. Those who are associated with media production, like the founder of the fund that has stakes in Sky, for instance, would acknowledge the effect of social media websites in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user produced content in the media landscape.

The increase of internet content has totally changed what is meant by the term mass media. In the past, mass media followed a hierarchical arrangement, using a top-down media design. Typically, a small group of professionals, such as newspaper publishers or broadcasters, who would produce material for big audiences who primarily just consumed it. Nevertheless, at present, with the help of the internet, the face of media has seen considerable change, making the usage and availability of media far more open and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own content, just as easily as they can absorb it. Social media has enabled anyone to add to public conversations, instead of just the major media companies consequently as a result, mass media is no longer managed by a couple of big advocates. Instead, it is spread out throughout millions of user stories around the globe.

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